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In the world of big data and survey analytics, one Cypriot based startup is redefining how developers, brands and marketing companies work together to capitalize on the shift to the mobile web.
On a hot Tuesday summer evening in Nicosia, we sat down with Andreas Vourkos, COO of Pollfish and learned more about his mobile app survey platform (www.pollfish.com) and how his co-founding team are strategically positioning their company to deliver and distribute mobile surveys across iPhone, Android and Mobile web apps.
Andreas shared some great insight on how the Pollfish app works and how app developers can easily integrate Pollfish to benefit from a revenue share model that consistently beats out low yield mobile banner ads. Andreas also ran through the advantages that brands (as well as market survey companies) can obtain by focusing more of their attention on surveys designed to reach mobile app users.
It was a great 45 minute discussion with a an entrepreneur going after a big market opportunity, armed with a product that is beautifully designed and extremely functional and intuitive.