Social media is no exception when advertiser meets publisher for business marketing - that's the rule.
Why did so many marketers show up on Facebook and Twitter instead of focusing on e-mail marketing?
The answer is simple: E-mail marketing is the best way to build profitable relationships with your customers.
If you set up marketing emails with the highest marketing priority, you can monetize links that are infinitely more intimate than those on social media.
Finally, receiving a personal email in your inbox is much more than consideration in a Facebook post shared by another 800 people. How can you leverage the power of email marketing?
Follow these six ways to build relationships with customers through email channels:
Start with a good database
Data is a strategic business problem for all organizations. If you do not collect data about your customers, you will lose valuable information. As a small business owner, you should spend enough time creating interesting campaigns that you can send to customers. However, if the quality of your data is not up to date, overall marketing performance will be affected.
What is the purpose of creating a well-designed email campaign just to send it to the wrong people? You waste time and money.
Monitor your customers
It is therefore essential to monitor your customers, who they are, their preferences, their shopping history, etc. If, for instance, you own a shoe store and find out that someone bought three pairs of shoes last year, do not send them a newsletter about your new dance shoes. Palette! Simple things like making the difference when it comes to customers who choose you over the competition.
Keep in mind that these data are all responsible and should be treated as a medium for your business. This helps you achieve better business results and marketing effectiveness.
Suppose you have a good database with lots of information about your customers, their needs, desires, interests, and preferences. What now? Well, you probably have more client clusters. Some of them may be interested in the specific service you offer, others with a completely different product, some may be loyal, and others may need to improve a sales funnel a bit. What to do?
Be consistent
Think of the close relationship with friends and family.
These relationships probably involve social interactions inside and outside the network, making phone calls and meeting regularly for dinner or coffee.
Your e-mail contact is no different. Be sure to periodically send emails to your list that range from two to two times a month, or twice a week, depending on the brand and style.
Whatever you do, do not contact your list unless you have something to sell!
Don’t over promote
This is an irresistible way to go because, on the one hand, 61% of people say they enjoy weekly promotional emails from brands (and some even say they're frequent actions); but then again, almost a third said they trust the content less if you include Framed.
You should find the right combination to provide your subscribers with valuable educational content and submit promotional offers. And there is no clear, definitive answer to how that works; it depends on your specific target group.
Watch out for email scans. If promotional emails are consistently performing well, their combination is likely to be wrong. But if you have many rejections or a general lack of response, you can overdo it.
Optimization for all devices
Optimizing for all device procedures ensures that visitors who access your website from any device, such as on mobile devices, tablets, desktops, etc., have an optimized experience for the device. You can optimize your site for all devices to be strong, efficient and useful.
If you want more visitors and traffic to your website, you should check if your website is optimized and what we should consider for your website design, page speed, website structure, and more.
Segment your subscribers
Targeting is part of email marketing. One of the best and easiest ways to focus your subscribers on sending e-mail marketing is the preference for content. You know well that if the content is not good, everyone will delete the e-mail and go ahead. If the content is appealing and viewed, no one will opt for a closer look.
Content: Visuals and Copy
Do you want to make your content even more exciting and visualized? If you're going to increase your SEO rankings or web traffic, you need to have high content on your websites or blogs. It’s very easy and ideal way to connect with target customers to simplify your content and make it user-friendly.
In addition to its content and more interesting visual content, you focus on a specific topic and create content and visual content on the topic. Put in all the important data and do a short paragraph. Understandable language and short sentences always make them happy. Visual content is a powerful weapon to attract more customers.