How Customer Relationships Can Improve Your Business Brand

Managing a small business can be daunting, especially if there is lack of knowledge and strategies in keeping customers interested and happy. This is a problem for me. After I started my own online business, I realized that it’s not only a numbers game but also a day-to-day competition for brands.

6 Of The Most Underrated Values Of Branding

Association is the bread and butter of branding. Just take a look at all of the expensive yet massively successful marketing deals brokered on the basis of associating with the NBA: “Sponsorship revenue for the National Basketball Association and its 30 teams totaled $679 million in the 2013-2014 season, up 5.7 percent from the previous year, according to IEG Research.” Branding is an incredibly powerful marketing and sales tactic that is shoved under the rug and simply passed over too frequently.