With everything that's happening online, you should be up to date on how to get your website ranked. Every startup needs to find out more about the various techniques and methods that will help them promote their products and services on the internet more effectively. One particular common development that web marketers all over the world possess is by using blogs like a form of a search engine tool.
These days, having a blog on your website is no longer unheard of - one can now practically produce his or her own website in minutes and may readily compose anything and everything you think of and submit it online to the world to view. However employing a blog that factors in search engine optimization (SEO) is a completely different factor for your site. Blogging to both inform people about your products and services and gain in the rankings is a great trick used by most of the most popular sites out there.
Merely setting up a blog won't be enough if you intent to make a company blog to become a part of your web marketing program. If you wish to make use of the benefits that blogging provides, you better shop around and find out simply how much good (and also bad) blogging and site-building can bring your startup.
Writing a blog is free as well as highly effective to some extent thus it is considered as an effective search engine optimization device by the majority of online marketers in numerous countries. It is simply like article writing and advertising, there are two facets to the gold coin – writing. There are several advantages as well as disadvantages attached to them. Here are both the pros and cons of having a blog for your startup.
Pros:
Blogs Deliver Immediate Benefits
Websites are not always easy to understand with regards to layout and also design. Your typical audience will find it simple to check written content found on your blog much easier than your site in general. Aside from that, every time a post is posted on your blog, people who are subscribed to your blog posts rss feed will get instantaneous access to your content hence providing an instant circulation of site visitors without putting forth much effort.
Blogs Present Long Term Backlinks
Whenever a website has been created, it can always be visited as long as there is internet connection. So if you have got links inlay-ed all over your website, you are bound to have a life span source of backlinks for your site. These links are also helpful to readers who are viewing your content to find other useful links throughout your site. These will help them to stay on your site and find other motivating articles.
Blogs Are Very Affordable/Free
When compared with setting up your personal website, using a blog to advertise your business on the web is a very inexpensive alternative. A number of blogs also offer their online domain for free such as WordPress. I recommend that you set up your blog on your domain. For example www.yourownurl.com / blog. This will allow your blog to be helping your site with SEO.
In addition to being practically free, every time you post something up on your blog it will help Google rank you just a little bit more. This will help other companies and people to find your startup on the internet.
Negatives:
Short Term Advantages
Once your blog requirements go outside of what a blog site can offer, it becomes very hard to rank for keywords and terms. In the beginning it's much easier to rank than long term.
Minimal Content Problems
If you are just starting out you have a lot to do. You must blog very frequently to make your blog look active. You need to have a lot of content on your site to gain credibility.
If You Are Lazy, Don't Even Start
Nothing bugs people more and turns people away then going to a blog that doesn't have much there. If you have an inactive blog, this looks terrible on your company. I personally wouldn't even start a blog unless you can commit to blogging on it once a week. 4 posts a month is almost the minimum that I would suggest to any startup. I personally blog on my blog 4-6 times a day. This makes my site look active and attracts new people to it. Here are a few other startup time wasters.
Conclusion
Bottom line is that a blog can be amazing for you and your startup. I recommend that every startup has a blog and is very actively blogging on their site daily if possible. It will help you to rank for terms, get news out, and make your site look active. Google loves active sites. 30% of all content and results that Google serves up is active and fresh content. If you aren't putting up fresh content, your site will not be shown to those 30% of all internet searches on the web.