Are You Charging Enough? Pricing for Profit and Growth

Oct 27, 9:30 – 11:30 PM (UTC)

Grand Rapids

Bamboo Grand Rapids: Coworking & Events Center, 2 Fulton Street West, Grand Rapids, 49503

Your price tells a story. Is it the right one? Join Startup Grind Grand Rapids for a practical panel on pricing, communicating value, and knowing when to charge more. Leave with a pricing experiment you can put to work.

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About this event

You’ve built something people want. But are you charging what it’s worth?

Maybe you set your price by checking competitors. Maybe you’re still charging what you charged when you started. Or maybe you’re busy, customers seem happy, and the profit still isn’t there.

Or are you feeling the pinch in energy costs, food costs, labor costs, and wondering when it's time to pass those along to customers?

Join Startup Grind Grand Rapids for an honest, practical conversation about one of the hardest decisions founders make: what to charge, and when to charge more.

We’ll explore how pricing shapes customer expectations, affects profitability, and influences the kind of business you’re building. Through panel discussion, real examples, and audience questions, we’ll work through the decisions behind the price tag.

PANELISTS

Harsha Belavady Prasanna, Strategy & Product Advisor - LinkedIn
Two Eagles Marcus, Owner, Glitter Booth - LinkedIn

WHAT WE’LL EXPLORE

• How to spot signs you may be undercharging—and what else could explain thin margins.
• How to understand the value customers see in your product or service.
• When to raise prices, change your packages, or rethink what you charge for.
• How to communicate a price increase to existing customers.
• When discounts help close the right deal... and when they work against you.
• How to test a pricing change and decide whether it worked.

BRING YOUR PRICING QUESTION

Whether you’re setting your first price, reworking a service package, or wondering how to grow without simply working more hours, bring a decision you’re wrestling with. You won’t need to share confidential business information to participate.

WHO SHOULD ATTEND

Startup founders, small-business owners, freelancers, consultants, and anyone responsible for pricing a product or service. You don’t need a venture-backed company or a finance background to join the conversation.

WHAT YOU’LL LEAVE WITH

A clearer way to think about your pricing, useful connections with other founders, and one concrete pricing experiment to take back to your business.

Hosted by Corey Hart, Chapter Director of Startup Grind Grand Rapids.

Come ready to ask questions, share what you’ve learned, and help another founder move forward.

Speakers

  • Two Eagles Marcus

    Glitter Booth

    Owner

  • Harsha Prasanna

    Strategy & Product Advisor | CPG, Retail, EdTech, SaaS

When

When

Tuesday, October 27, 2026
9:30 PM – 11:30 PM (UTC)

Host

  • Corey Hart

    Startup Grind Grand Rapids

    Chapter Director

Organizers

  • Corey Hart, Startup Grind

    Startup Grind

    Chapter Director

  • Renee De Haan

    Principal Financial Group

    Chapter Co-Director

  • Alison Keutgen

    Chapter Co-Director

  • Vanessa Mahoney

    Wanderstar Marketing

    Chapter Co-Director

  • Whitney Allred

    WhitMarie Media

    Chapter Co-Director

Global sponsor

Carta logo

Carta

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