We are thrilled to host an inspiring conversation with Lior Wilczynski, Co-Founder & CEO of Green Invoice (Morning by Green Invoice) — one of Israel’s leading business management and invoicing platforms.

Founded in 2011 by Lior Wilczynski and Rami Gabai, Morning by Green Invoice was born out of a simple but powerful idea: make business management intuitive, enjoyable, and genuinely helpful for self-employed professionals and small business owners. Frustrated by the complexity of traditional financial tools and paperwork, the founders set out to build a platform that lets entrepreneurs focus on what they love — while the system handles the rest.

Green Invoice offers a smart, user-friendly SaaS solution that streamlines core business tasks — from digital invoicing and expense tracking to client management, financial reporting, alerts, and online payment processing. The platform is trusted by over 165,000 businesses and continues to evolve, integrating additional tools and financial services that help users save time, increase revenue, and gain real-time insights into their operations.

In late 2024, Morning was acquired by Italy’s TeamSystem in a transaction valued at approximately $150 million, a significant exit that underscores the company’s impact and success in the fintech and SaaS space.

In this session, Lior will share the story behind the company’s beginnings — a journey filled with bold decisions, challenges, and valuable lessons.

We’ll talk about:

How it all started: The vision that sparked the idea and the early days of building the product from scratch.

The challenges along the way: What obstacles they faced as a small team tackling a complex market, and how they overcame them.

Key insights & takeaways: Lessons learned from years of growth, product innovation, and serving a diverse community of independent professionals.

Growth & impact: How Morning by Green Invoice expanded its tools and community, becoming an essential platform for freelancers and SMBs around the world.

This conversation is a unique opportunity for entrepreneurs, innovators, and anyone curious about building technology that truly makes business life easier. Join us to hear firsthand from Lior about the grit, creativity, and passion that define the Morning by Green Invoice story.