Cracking Go-To-Market with Afra Nehal, COO, Alif (Early Stage VC Firm in SF,USA)

Oct 26, 12:15 – 2:00 PM (UTC)

Lahore

Daftarkhwan | Downtown, 21 Mateen Fatima Rd Block, Block H Gulberg, Lahore, Lahore, 54000

Joining us live at Startup Grind Lahore, Afra Nehal, San Francisco-based founder, investor, and COO of Alif VC, shares the exact Silicon Valley playbook on finding your first enterprise customers, building a repeatable Go-To-Market strategy, and scaling early-stage startups from zero to traction.

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About this event

One of the toughest hurdles for early-stage founders isn't just building a great product, it’s getting customers to pay for it. Moving from initial traction to winning high-value enterprise accounts requires a strategic Go-To-Market (GTM) playbook, sharp sales positioning, and a deep understanding of customer acquisition.

In this exclusive fireside chat hosted by Startup Grind Lahore, we are thrilled to welcome Afra Nehal, San Francisco-based founder, investor, and COO at Alif, an early-stage venture capital firm investing up to $500K in high-growth tech startups.

With a background managing a $30M portfolio at IBM (where she earned the IBM 100 Award), co-founding three companies with one successful exit, and advising over 30+ AI and tech startups on GTM, sales, and fundraising, Afra brings a 360-degree perspective from both sides of the cap table.

Key Discussion Highlights

How to validate product-market fit and craft a repeatable customer acquisition model.

Strategies for closing high-ticket corporate and enterprise deals as a young startup.

Lessons learned from guiding 30+ early-stage AI and tech startups through GTM and growth.

What early-stage VC firms like Alif look for in GTM traction before writing a check.

How Pakistani tech founders can scale globally and position themselves for international VC funding.


Who Should Attend?

Early-Stage & Growth Founders looking to build or refine their sales and GTM strategy.

Tech Executives & Product Leaders scaling B2B, SaaS, or AI platforms.

Sales & Business Development Professionals aiming to crack enterprise sales cycles.

Investors & Ecosystem Builders interested in global VC trends and early-stage startup metrics.


For any queries kindly send us an email: lahore@startupgrind.com


Speaker

  • Afra Nehal

    Alif

    COO

Moderator

  • Iftikhar Hussain

    Startup Grind

    Director

When

When

Monday, October 26, 2026
12:15 PM – 2:00 PM (UTC)

Agenda

12:15 PMRegistration & Networking + Refreshments
12:30 PMIntroduction by Iftikhar Hussain, Startup Grind Director, Lahore
12:40 PMSG Fireside Chat With Afra Nehal
1:30 PMQuestion & Answer Session
1:55 PMGroup Photo

Hosts

  • Iftikhar Hussain

    Startup Grind Lahore

    Director

  • Marukh Qadeer

    Co-wired

    CEO

  • Kamlish Goswami

    Geeks TechHub

    CEO

  • Khadija Mashood

    Startup Grind Lahore

    Marketing Executive

  • Laiba Malik

    Startup Grind Lahore

    Coordinator

  • Aishah Bhatti

    Startup Grind Lahore

    Social Media Executive

  • Iftikhar Hussain

    Startup Grind

    Director

Organizers

  • Iftikhar Hussain

    Startup Grind

    Chapter Director

  • Khadija Mian

    Startup Grind

    Marketing Executive

  • Laiba Malik

    Startup Grind

    Coordinator Lahore

  • Aishah Bhatti

    Startup Grind Lahore

    Marketing Executive

  • Kashaf Ijaz

    Startup grind

    Team Member

  • Kainat Nazir

    Community Manager

  • Hassan Azhar

    Head of Corporate Partnerships

Global sponsor

Carta logo

Carta

Partner

Transforming HUB logo

Transforming HUB

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