Think Like a Brand with Raj Kotecha Moderated by Sheikh Dr. Majid Sultan Al Qassimi

Oct 13, 2021, 8:30 – 10:00 AM

Abu Dhabi

DIFC Fintech Hive, DIFC Innovation Hub, Dubai, 11111

Need a post-Covid boost? Jump-start your branding and marketing strategy with trailblazer Raj Kotecha. We're back at DIFC's Fintech Hive for a Lunch and Learn session with one of Dubai's most charismatic connectors. Founder of My Friends Your Friends and Creative Content Agency, Raj is a leading producer with book launches for Gary Vaynerchuk and podcasts with 2X Grammy Award Winner Fatman Scoop.

In-person event


About this event

How do you establish your brand and most importantly, what can it do for your startup?  Raj will answer these questions and more. Join us for a special Lunch & Learn session  at DIFC’s Fintech Hive and break down your marketing roadmap to success. 

Raj Kotecha

Raj Kotecha is a seasoned content producer for personal brands, businesspeople and celebrities. A former nightlife promoter and DJ, Raj has been building brands and communities since 1998. Now with ubiquitous technology connecting us all to global content platforms, Raj is a leading producer with projects including book launches with Gary Vaynerchuk and podcasts with 2X Grammy Award Winner Fatman Scoop. His videos and events have garnered 10's of millions of impressions online and have featured business leaders across the US and EMEA.

In the UAE, as CEO of Creative Content Agency, Raj has rolled out content programs for market leading SME's and business leaders. His honest keynotes and Q&A session elevate highest during on-the-spot creative sessions, deep dives and problem-solving, leaving anyone taking part with practical solutions that can be applied immediately.

Raj has been covered by multiple media outlets, including Esquire Middle East 

Sheikh Dr. Majid Sultan Al Qassimi

Sheikh Dr. Majid Sultan Al Qassimi qualified as a Doctor of Veterinary Medicine at Saint Istvan University in Budapest, Hungary. He started his work as a veterinarian in the zoo and conservation field and moved into an administration role in 2013 as a Director to oversee the Terrestrial Biodiversity and conservation activities at the Environment Agency of Abu Dhabi. From 2015 to 2021 he was the Chief Veterinary Officer of the UAE and Advisor to 2 Minister regarding all things Food and Agriculture, at the Ministry of Climate Change and Environment, UAE. His work as a policy maker brought him to the center of Food Security, Sustainability and Biodiversity for the UAE and the Arab world, looking to create clear direction for the UAE and the Middle East on how technology, sustainable agriculture and traditional practices can create a food production revolution in the region. After Developing the Food Diversification strategy for the UAE with the Food and Agriculture Organization, Sh. Dr. Majid has the ability to see both a holistic "all of country" approach to Food Security, as well as dive down into specific technical subjects to navigate challenges and opportunities. He sits on multiple boards of Accreditation Authorities, UAE Food Safety Committee, and on multiple other Food, Animal and Agriculture Boards. He is a founding partner at SOMA MATER where he continues to develop Food Security and Sustainability strategies and solutions for private sector and governments.He has a keen interest in engaging the youth to further career choices in STEM subjects, and as one of the first veterinarians from his country, he plays a vital role in supporting veterinary education and awareness, through public speaking, advising the university curriculum.

About Diversity, Equity & Inclusion Month

This month Startup Grind is celebrating DEI month, presented with SVB and supported by Comcast NBCUniversal LIFT Labs. DEI stands for Diversity, Equity, and Inclusion; 31 days to emphasize the importance of diversity across our global startup ecosystem, and what it means to all of us. We are so excited to take this time to recognize and amplify the voices of leaders in our globally diverse communities, providing a platform for those that may not have been heard previously.

In addition to this event, you can also view Diversity, Equity & Inclusion Month events taking place across our global startup community here or register for our Diversity, Equity & Inclusion Summit here.

Check out what happened



Wednesday, October 13, 2021
8:30 AM – 10:00 AM UTC


Networking Lunch
Fireside Chat


  • Ahmed Sheikh

    Startup Grind



GITEX logo


About Startup Grind

This is Startup Grind. We are the world’s largest startup community.

Our Mission

To give startups everywhere the education and opportunities they need to build, grow, and scale their companies.

Our Values

We believe in making friends, not contacts. We believe in giving first, not taking. We believe in helping others before helping yourself.

Tools & Discounts for Startups

Take advantage of resources and offers provided by organizations we know and love, designed to help you navigate the startup journey.

Global Conference

Our annual flagship event in Silicon Valley brings together thousands of startup teams, investors and organizations from all over the world.

Join the Startup Membership

This membership gives you free access to networking, events, mentorship, office hours, and other exclusive opportunities curated by Startup Grind HQ.