Farida Yahya is the Founder and CEO of Lumo Naturals, an Abuja-based natural haircare solutions brand that provides a combination of natural products, techniques, artistic styles, and education about African hair and the importance of healthy and natural hair to naturalistas. She is also the founder of The Brief Academy, a digital learning hub dedicated to developing and supporting female-owned startups to achieve wealth and scalability via training in Strategic Planning, Networking, Financial Management, Sales & Marketing, Business Collaborations, Team Building, Branding, Ecommerce Implementations as well as Operational Efficiency.
She is the anchor of The Startup Show, an enterprise education talk show dedicated to helping Nigerian startups with the information they need to build community-driven solutions. Farida is a Program Coach (Nigeria) for Future Females Empowerment Initiatives 's business school, a global company supporting women founders to grow successful tech-enabled companies.
In 2015, Farida was selected as one of 10 youth leaders to meet (the then) UN Secretary-General, Ban Ki-moon to discuss development, climate change, and the role of the youths in promoting sustainable development goals and increasing momentum and ownership in Nigeria. She is a career mentor for the SOS (Skills Outside School) Foundation, and “I am Nigeria” initiative- where she mentors over 200 young girls on career choices, skills acquisition, and financial literacy using creative writing, workshops, and peer education.
Farida was a recipient of TheHOD’s Prize for second best research of 2010 (University of Maiduguri). Her thesis on eucalyptus paved the way for using the plant as a biotechnological resource and how it can be harnessed as a biofuel. This was an eye-opener for her faculty and was used as grounds to explore green energy production in Nigeria.
She has been interviewed by NTA, AIT, Daily trust, WeFM, 234finance, Metropole Magazine and KissFM Radio, and was recently featured on BBC Media action Hausa as a rising star to watch. Farida is a recipient of the 2017 I AM NIGERIA AWARD for Corporate Social Responsibility. She has also been recognized as one of the most 50 Influential Northern Women by Women Founders’ Group and was also named in the Arewa 100 List of People of 2016 by Arewa History. Farida is a 2021 Mandela Washington fellow, and an awardee of Leading Ladies Africa’s Nigeria’s 100 Most inspiring women in Africa award, class of 2020. Farida sits on the board of various private and non-governmental organizations dedicated to supporting early-stage startups and financial inclusion for women.
She has a BSc in Biochemistry from the University of Maiduguri, and is also the author of “Redefining Beautiful”- a book that chronicles Farida’s journey into the world of natural hair care business, lessons she learned, as well as business strategies she used to grow her company; which is a wealth of resource for aspiring and existing business owners in that niche seeking to achieve scalability and avoid pitfalls she made while growing her company.