Future of Gaming

Jun 28, 2021, 4:00 – 5:30 PM

We are hosting Hazim Hanbali of Mad Hook, Joseph Shomali of Play 3arabi, and Lamia Shreim of Tamatem to discuss the future of gaming and e-sports in MENA.

Virtual event
Panel Discussion

About this event

We are hosting Hazim Hanbali of Mad Hook, Joseph Shomali of Play 3arabi, and Lamia Shreim of Tamatem to discuss the future of gaming and e-sports in MENA.

Meet our speakers:

Hazim Hanbali has more than 11 years of experience in game development; he worked on more than 20 published games on PC and Mobile. He graduated from Princess Sumaya University for Technology with a bachelor's degree in Electronics Engineering. He followed his passion for game design and 3D art by starting as a 3D artist at Wizards Productions, worked there on multiple web games.

Hazem joined iArabay as an Art Director, developed and published five mobile educational games. After that, Hazim joined Tamatem Games as a creative director and worked on multiple titles; his responsibility covered guiding and mentoring the art team to achieve the desired vision and goals.

In 2018 he co-founded Mad Hook, an indie game studio that creates casual, hyper-casual, and mid-core games for mobile and other platforms.

Joseph Shomali is a co-founder and the CEO of Play 3arabi, a leading games publisher that focuses on localizing and publishing games in the MENA region. He has been working in the gaming industry for over 15 years in different roles, including programming, production, and product management, and even started some of the region's first game development teams and studios.

Before Play 3arabi, Joseph worked with the Turkish Peak Games that Zynga acquired in 2020.

Meet our moderator:

Lamia Shreim is the Marketing Manager at Tamatem, the leading mobile games publisher in the Arabic-speaking market. Lamia has been engaged in marketing and audience insight within the mobile games industry for six years. The marketing team works across various sub-departments, namely, Data Analytics, User Acquisition, Influencer Marketing, Social Media, Multimedia, App Store Optimization, Search Engine Optimization, and Growth Marketing.

Don't forget to register and prepare your questions.

Check out what happened


  • Hazim Hanbali

    Mad Hook

    CEO and Co-founder

  • Joseph Shomali

    Play 3arabi

    CEO and Co-founder


  • Lamia Shreim

    Tamatem Inc.

    Marketing Manager


  • Mo Salah

    Startup Grind

    Chapter Director

  • Dina Alnabulsi

    Chapter Co-director

  • Moh'd Nour Shahen

    Head of Production

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