The Business Model Canvas (BMC) is a strategic management tool to quickly and easily define and communicate a business idea or concept, for developing new business models and documenting existing ones.
It is a one-page document that works through the fundamental elements of a business or product, structuring an idea in a coherent way.
It summarizes the nine key components of a business model in a single diagram.
In this Business Model Canvas workshop, you’ll learn how to frame and answer key questions about a business model and its execution.
You will develop the ability to substantially ideate, describe, evaluate and discuss a business model using the Business Model Canvas.