Daniel Seijo is the founder of Diariomotor, one of the three most read websites about cars in Spain. He is also the founder of Which car should I buy? (a car comparison website), and Civet Investment S.A. (an investment fund). After 11 years in the online media sector, in February 2016 Seijo bought a share of Digg, the biggest news aggregator of Spain, and becomes the new CEO of the company with the aim to redefine the business model and improve the user experience.