Xenia Kourtoglou, alumna of Pierce and Deree Colleges, started her business career in 1985 and in 1988 founded Focus Bari, a leading Market Research Agency in Greece, with local and international activity and recognition. For 26 years Focus Bari provides the market with the Industry Currency Surveys for Radio and Press, and leading surveys on Technology, Telecommunications, E-commerce and a vast variety of consumer/FMCG product lines.   Xenia Kourtoglou is particularly active in the business community through her participation and contribution at local and European organizations on Media & Market Research, on Digital Advertising and Technology (ESOMAR, EMRO, SEDEA, EEDE, IAB, TOGME), is a founding member of I for U Mentoring Network, has been a regular lecturer at Panteion University, is a regular speaker at local and international conferences, and a constant supporter and mentor of career women and entrepreneurs.   More recently, Xenia became co-founder of e-satisfaction, the first independent platform that records e-shoppers’ entire online shopping experience from browsing through ordering to delivery. e-satisfaction was the winner of the Hellenic Entrepreneurship Award 2014. It seeks to become a widespread, trustworthy reference and information source for consumers – and a valuable interactive feedback mechanism for online retailers globally.