Paul Efmorfidis is a multidimensional, multi-talented and creative personality. With studies in Gymnastics Academy, Economics and Journalism, he speaks 7 languages ​​(English, German, French, Dutch, Italian, Spanish and Portuguese) and has lived and worked for many years in Europe. In 1989, he created, based in Greece and with international activities, the award-winning company Coco-Mat, that beyond being a company embodies a new philosophy of life and business. Using Nature’s wisdom as a guide and source of inspiration, Coco-Mat created innovative products and home furniture, made with natural materials. The company's mission is to offer blissful sleep to every person who sleeps on their beds, pillows and mattresses. It has grown to become a global brand with stores in 14 countries worldwide. Paul's nucleus is his family - his four children and his wife - from who he draws inspiration and tranquility. He remains an eternal enthusiast of physical activity.