Sam joined Serato when they had 4 employers and scaled to 70 employees, building a global brand recognised as the industry leader in DJ software used by some of the biggest names in the business including Fat Boy Slim, DJ Jazzy Jeff and Mix Master Mike. Serato are considered one of NZ's biggest startup success stories. Sam has also recently launched Melodics - guitar hero for drum pads which has been featured on Product Hunt's main page and has 100+ up-votes.