Mary Ellen Gordon (Apple / Flurry)

Name: Mary Ellen Gordon (Apple / Flurry)
Start: 2016-02-29T18:00:00+13:00
End: 2016-02-29T21:00:00+13:00
Location: The NEW GridAKL

Feb 29, 2016, 5:00 – 8:00 AM

Auckland

The NEW GridAKL, 101 Pakenham Street West, Auckland, 1010

Mary recently returned to New Zealand after four years in the U.S. working for Apple, where she founded and led the team that implements Apple branded surveys to support marketing of all Apple products, and for Flurry, where she mined insights from app data collected from more than a billion smartphones and tablets each month.

In-person event

About this event

Using Data to better your startup. 
Mary recently returned to New Zealand after four years in the U.S. working for Apple, where she founded and led the team that implements Apple branded surveys to support marketing of all Apple products, and for Flurry, where she mined insights from app data collected from more than a billion smartphones and tablets each month. Prior to that, while in New Zealand, Mary Ellen ran a boutique market research company that served clients in the US and UK as well as New Zealand and specialised in Web surveys and research in and about virtual worlds. Mary Ellen holds a Ph.D., M.B.A., and B.Sc. in marketing, and has published academic research on topics including internet marketing, marketing education and strategic alliances. 
Now that she is back in New Zealand, Mary Ellen is interested in helping businesses to find the data they need and use the data they have to make better decisions. She is particularly interested in helping startups build smart use of data into their businesses and in helping to translate between decisions makers and those who are hands-on with data in larger organisations.