Using Data to better your startup.

Mary recently returned to New Zealand after four years in the U.S. working for Apple, where she founded and led the team that implements Apple branded surveys to support marketing of all Apple products, and for Flurry, where she mined insights from app data collected from more than a billion smartphones and tablets each month. Prior to that, while in New Zealand, Mary Ellen ran a boutique market research company that served clients in the US and UK as well as New Zealand and specialised in Web surveys and research in and about virtual worlds. Mary Ellen holds a Ph.D., M.B.A., and B.Sc. in marketing, and has published academic research on topics including internet marketing, marketing education and strategic alliances.