De J. Lozada is the founder and principal of Soul Popped Gourmet Popcorn, a company that uses premium, all-natural, real food ingredients to recreate the authentic tastes of America's favorite Soul Foods. De J. started her company in 2016 with just $53 in her bank account. With no material funding, Soul Popped is on track to surpass $1M in sales by the end of 2020.