Kristi Ross, Co-Founder, Co-CEO & President of tastytrade and has been in the fintech and trading industry for more than 30 years. Kristi is the Co-Founder of original dough, a visual front-end trading technology platform launched in 2014, which was ultimately combined with and rebranded when the team launched their own online brokerage firm tastyworks in 2017. Kristi serves as Executive Board Member of tastytrade and is Chairman of tastyworks. She also co-hosts the show Bootstrapping in America, where she interviews innovative entrepreneurs. Kristi is passionate about empowerment of do-ers, self-directed investors and entrepreneurs. Previously, Kristi was the CFO of thinkorswim Group as a private company, where she led numerous mergers, acquisitions and integration including thinkorswim’s acquisition by TDAmeritrade for $750M in 2009. Prior to thinkorswim, she was CFO of Automated Trading Desk Specialists, a stock specialist on the Chicago Stock Exchange. Kristi has held positions in public accounting, specializing in financial services industry clientele including traders, proprietary firms, market makers, specialists, discount brokerage and advisory firms.Kristi has been honored as Entrepreneur of the Year by Ernst & Young, the IL Tech Assoc, CityLights’ Prominent Tech Woman, the Moxie Awards’ Woman in Tech, James Haugh Award and has been named to Innovate Finance Global Women in Fintech Powerlist, Crain’s Chicago’s Tech 50, the Techweek 100 list, Chicago Business Journal’s Women of Influence list and Midwest Women in Tech Award. She has spoken at many technology events has been featured by prominent publications such as Fortune, Chicago Tribune, and Crain's Chicago.