Caroline Goodner is co-founder and CEO of OrganiCare, a startup company that provides
highly effective, all-natural OTC healthcare products to the consumer market through large retail
chains. Prior to this, she was CEO of UpSpring Baby, a growth-stage consumer products
company that focused on the health, wellness, and safety of mothers and babies. She joined
UpSpring in February 2009 after taking a year off following the sale of two companies in 2007.
In 2005, Ms. Goodner founded MendelWorks, a mouse genotyping laboratory that served the
scientific research community, and sold it at the end of 2007. Prior to that, Ms. Goodner founded
Identigene in 1993 and sold it in 2007. Identigene is a DNA identification laboratory that
provides paternity testing to consumers and forensic DNA testing for law enforcement agencies
and defense attorneys.
Ms. Goodner now serves on the Beyond Batten Disease Foundation’s Board of Directors and
the Philanthropitch Board. She has been a Mentor with SKU in Austin, Texas for several cycles,
and is on the Steering Committee for the Austin Chapter of the Rice Alliance.
Ms. Goodner earned her BA from Duke University and her MBA from Rice University’s Jones
School of Business. Additionally, she has completed several entrepreneurial education courses
at the Massachusetts Institute of Technology (MIT).
OrganiCare
Co-Founder and CEO
Caroline Goodner is co-founder and CEO of OrganiCare, a startup company that provides highly effective, all-natural OTC healthcare products to the consumer market through large retail chains. Prior to this, she was CEO of UpSpring Baby, a growth-stage consumer products company that focused on the health, wellness, and safety of mothers and babies.
Caroline Goodner is co-founder and CEO of OrganiCare, a startup company that provides highly effective, all-natural OTC healthcare products to the consumer market through large retail chains. Prior to this, she was CEO of UpSpring Baby, a growth-stage consumer products company that focused on the health, wellness, and safety of mothers and babies. She joined UpSpring in February 2009 after taking a year off following the sale of two companies in 2007.
In 2005, Ms. Goodner founded MendelWorks, a mouse genotyping laboratory that served the scientific research community, and sold it at the end of 2007. Prior to that, Ms. Goodner founded Identigene in 1993 and sold it in 2007. Identigene is a DNA identification laboratory that provides paternity testing to consumers and forensic DNA testing for law enforcement agencies and defense attorneys.
Ms. Goodner now serves on the Beyond Batten Disease Foundation’s Board of Directors and the Philanthropitch Board. She has been a Mentor with SKU in Austin, Texas for several cycles, and is on the Steering Committee for the Austin Chapter of the Rice Alliance. Ms. Goodner earned her BA from Duke University and her MBA from Rice University’s Jones School of Business. Additionally, she has completed several entrepreneurial education courses at the Massachusetts Institute of Technology (MIT).
Egan Nelson
Vice President, Client Strategy
Marc is an experienced leader in the technology startup community with a talent for connecting entrepreneurial business owners to customers, employees, investors and partners. Marc is the Vice President if Client Strategy of the law firm of Egan Nelson LLP (www.egannelson.com) where he helps Egan Nelson clients discover appropriate capital sources. Marc founded T-Squared Agency (www.tsquaredagency.com) to support select clients with comprehensive growth strategy and funding resources. Throughout his career, Marc has assisted early-stage companies with business strategy, capital acquisition, digital and mobile marketing, customer development, strategic partnerships and product development. He publishes the weekly Texas-Squared Startup Newsletter that offers news, opinions and events across the Texas startup ecosystem. Sign up here: www.texassquared.com & www.bitly.com/txboxed
Startup Grind
Chapter Director, Austin
H-E-B Digital
Austin Chapter Director
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