Will "Whurley" Hurley is the founder and CEO of Honest Dollar; a fintech startup bringing honesty, transparency, and simplicity to the financial services industry. Whurley’s career has spanned over 20 years working for some of the most innovative companies on the planet including Apple Computer, and IBM. He has received numerous awards and recognitions including an Apple Design Award, being named an IBM Master Inventor, and being awarded the 2012 International Genius Grant from the City of Amsterdam.