When Mobike’s founders launched their idea in 2015, their vision was to bring bikes back to Chinese cities as a means to solve some of urbanization’s most difficult challenges: traffic congestion, pollution, and accessibility. What evolved has become a globe-spanning business using its innovative technology to make cycling the most convenient and environmentally-friendly transport choice for urban residents around the world.
One of Mobike’s key early innovations was to design the world’s first truly “smart” shared bicycle platform. Every bike in its fleet integrates mobile Internet of Things technology that allows monitoring of the bikes health and activity in real time. Collectively, the company’s fleet of now over 8 million bikes in over 200 cities around the world generates around 30 terabytes of data on a daily basis- which the company’s “Magic Cube” AI platform translates into efficiency-boosting operations insights. This data can also paint an illuminating picture of how this resurgence in cycling is affecting urban residents’ behavior, the environment, and our conceptions about how cities operate, and how they ought to.
In this talk, Florian Bohnert, Head of Global Partnerships, and Luke Schoen, Global Communications Lead, will share the story of Mobike’s growth, from a 30-person team with an idea for a better way to get around in cities, to a global force making tangible changes to carbon footprints and behavior across cultures. They will also discuss recent joint research with Mobike’s NGO partners that has estimated some of the impacts that scaled use of Mobike and of bike sharing in general are already having on communities and the environment, and how the service’s big data insights can help urban planners to design more sustainable communities.
SG Chapter Co-Director
Head of Global Communication
I help people and organizations building purpose-driven #startups in #Asia. Follow me on Twitter @tech4earth! My goal-focused, practical way of working is called #TheFiveRights methodology. It empowers startups to plan and execute a strong operational strategy to boost growth. It’s also a strong vehicle for powerful and positive change to structure operations at large within the organization. Currently leading EMURGO's global marketing effort as Chief Marketing Officer based out of Singapore; EMURGO is the commercial & venture arm of Cardano, the first blockchain protocol to evolve out of a scientific philosophy, with a vision to bank the unbanked; EMURGO helps companies implement blockchain solutions in their operations to increase efficiency, security and transparency. Previously planned & executed the international expansion of Chinese bike sharing Unicorn Mobike from launch day in China (200 bikes), until US$ 3.7 billion acquisition in Apr. 2018 (9 million bikes), and subsequent IPO in Sep. 2018. Highly operational role as the first foreign hire (#37): covered BD, OPS, public and government relations, as well as marketing and growth, built public & private partnerships (United Nations, World Bank, Singtel, MasterCard), recruited dozens of talents, and oversaw growth in 20+ countries. Prior to Mobike, co-founded energy management SaaS WeSmart serving Michelin, PSA, Carrefour, BP Castrol as customers in greater China, raising USD 1 million in the company's first round of funding. Also Co-Director & Mentor @ Startup Grind, Mentor @ Chinaccelerator. M.Eng Thermal Engineering, M.Eng International Energy Management, M.Eng Sustainable Mobility Engineering. INSEAD-Tsinghua EMBA candidate. Fluent in English, Chinese & French, conversational in Spanish & Japanese. Lived and worked in France, USA, Venezuela, China, Singapore & Japan. Citizenships: France & Luxembourg.
Luke Schoen heads global communications for Mobike. Previously, he worked at global public relations firm Burson-Marsteller’s Beijing office for three years, managing accounts for clients in the energy and technology sectors such as First Solar, Saudi Aramco, Baidu, Qualcomm, and Caterpillar. Prior to this, he managed the ChinaFAQs program at the World Resources Institute in Washington D.C. for three years, and taught English in rural Japan. Luke earned an MA in Sustainable Development Economics & Energy Policy from the Fletcher School of Law & Diplomacy, and a BA in Anthropology and East Asian Languages & Literatures from Dartmouth College.
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