Due to the current situation we are shifting our events in the next weeks to online format and webinars.
Get the complete instructions to registration and to the event here:
Key Opinion Leaders (KOLs) have enormous power in the Chinese consumer market. Some are able to sell 15,000 lipsticks in 5 minutes or 450,000 bottles of wine in one day. No wonder that many people consider KOLs as the most effective marketing tool in China!
To learn more about the fascinating KOL universe, we have invited Antoine Bunel – one of China’s Top 100 KOLs - for our upcoming webinar event. Since 2013 Antoine is a KOL with a focus on food and fine dining. He will tell us more about his personal story, the KOL landscape in China and how companies can leverage KOLs in the most effective way.
Do not miss this webinar on 18th February at 7pm (China Time), if you want to promote your brand in China, become a KOL or are simply a marketing enthusiast!
French KOL, chef and TV host
Boston Consulting Group
Consultant BCG and Startup Grind BeijingSee Bio
Jan-Hendrik Mautsch is a Consultant at the Boston Consulting Group in Germany. Since joining in October 2014 Jan-Hendrik has worked on a variety of projects across industries in Germany and UK. His project work is mainly focused on process harmonization and digitization topics.
In his spare time Jan-Hendrik loves to work on entrepreneurial topics: This summer he supported the German market launch of the Swedish startup KRY - one of the most promising European health-tech startups. To dig deeper into the Chinese startup landscape Jan-Hendrik Is currently on educational leave to pursue an MBA at Peking University until summer 2020, when he will return to BCG.
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