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The Chinese internet ecosystem is often considered a "parallel universe". This leads to many challenges for Western companies and startups trying to do business in China - especially if it comes to advertising.
To overcome the fear of the unknown Chinese Digital Marketing ecosystem, we have decided to set up a speaker series focused on "Digital Marketing in China".
We are happy to invite you to our opening session next TUESDAY, 19th November 7:00 pm at the Tech Temple in Sanlitun.
Our Speaker Paul McNeill (Managing Partner at Resonance) who has more than 20 years of advertising experience in Asia will give us an introduction to the Chinese Digital Marketing landscape and is happy to answer your questions:
-Who are the key players in the Chinese Digital Marketing Space?
-Which platform is suitable for which kind of company?
-What are the main differences compared to the US/Europe?