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The Chinese internet ecosystem is often considered a "parallel universe". This leads to many challenges for Western companies and startups trying to do business in China - especially if it comes to advertising.
To overcome the fear of the unknown Chinese Digital Marketing ecosystem, we have decided to set up a speaker series focused on "Digital Marketing in China".
We are happy to invite you to our opening session next TUESDAY, 19th November 7:00 pm at the Tech Temple in Sanlitun.
Our Speaker Paul McNeill (Managing Partner at Resonance) who has more than 20 years of advertising experience in Asia will give us an introduction to the Chinese Digital Marketing landscape and is happy to answer your questions:
-Who are the key players in the Chinese Digital Marketing Space?
-Which platform is suitable for which kind of company?
-What are the main differences compared to the US/Europe?
Paul is Managing Partner at Resonance where he helps foreign companies to strategize, plan and manage social media campaigns in China.
Paul is a long-time veteran of international media agencies and has spent more than 20 years in the Asian media/marketing industry:
From 1997, as a regional account manager and later general manager of Carat Asia-Pacific in Hong Kong, to the launch of an online media-trading platform, XS-Media in 2000. Later he became Media director at Havas and Intel's first dedicated media Director for China in 2003. In 2010 he launched Skye Media, a social media and online brand building agency, which merged with Resonance China in 2017.
Jan-Hendrik Mautsch is a Consultant at the Boston Consulting Group in Germany. Since joining in October 2014 Jan-Hendrik has worked on a variety of projects across industries in Germany and UK. His project work is mainly focused on process harmonization and digitization topics.
In his spare time Jan-Hendrik loves to work on entrepreneurial topics: This summer he supported the German market launch of the Swedish startup KRY - one of the most promising European health-tech startups. To dig deeper into the Chinese startup landscape Jan-Hendrik Is currently on educational leave to pursue an MBA at Peking University until summer 2020, when he will return to BCG.
