The Kool quotient of branding and sales

May 16, 2021, 10:30 – 11:45 AM

We are excited to present our first event for Women Leaders' month, a fireside chat with Shefali Vijaywargiya, the brand manager of Amul Kool, one of Asia's leading dairy beverage brands. Tune in with us, for what should definitely increase the koolness quotient of the sales and branding approach you have.

Virtual event
Fireside Chat

About this event

  • Who: Shefali Vijaywargiya, Brand Manager- Amul Kool
  • What: Fireside Chat
  • Where: Virtual (link will be emailed)
  • When: Sunday, May 16th, from 4:00-5:15 pm(IST)
  • RSVP

In this fireside chat with Shefali Vijaywargiya, we'll be talking about the sales and branding approach that she had while developing the Amul kool brand along with the leadership and hustle that she showed to get everything up and running during the pandemic. We'll also be having a discussion about how important the right branding approach is for running a successful business.

Speaker Bio:

Shefali Vijaywargiya is currently working as a Brand Manager at GCMMF Ltd. and handling Amul Kool, Asia’s largest dairy beverage brand with a turnover of 1000 Cr. She’s an MBA from the Institute of Rural Management Anand, India’s premier B-school for rural management.

With over 5 years of experience at Amul in front-line sales and brand management, she was recently recognized by the prestigious Forbes India 30 under 30 list of 2021 in the advertising, marketing, and media category.

Her mantra for the Brand Kool is to focus on innovation in not only futuristic products but also traditional ones. The brand has won many accolades for its innovative range and despite the covid pandemic, the brand launched 32 beverages in the last 12 months comprising of immunity-boosting drinks, milkshakes, lassi, and innovative offerings like panchamrit and first-ever Seltzer in the Indian beverage market.  

Check out what happened


  • Shefali Vijaywargiya

    Amul Kool

    Brand Manager


  • Semanti Acharyya

    Startup Grind Bhubaneswar

    Public Relations



Sunday, May 16, 2021
10:30 AM – 11:45 AM UTC


Pre Call and Introductions
Fireside Chat
Q and A
Networking Session


  • Aayush Vats

    Startup Grind

    Chapter Director

  • Prachi Arunima

    Startup Grind Bhubaneswar

    Chapter Co-director

  • Nandini Mishra

    StartupGrind Bhubaneswar

    Event Manager

  • Satyaprakash Sahoo

    Startup Grind Delhi NCR

    Community Manager

  • Deepank Saini

    Head of Human Resources

  • Shreyas Pande

    Research Lead

  • Bhabarnab Talukdar

    Graphic Design Lead

  • Aashish Singh

    Operations Manager

  • Aditi Pattnaik

    Startup Grind Bhubaneshwar

    Chief Marketing Strategist

  • Harsh Vardhan

    Startup Grind Bhubaneswar


  • Pradeep Pal Singh Negi

    HR Lead


E-cell IIIT Bhubaneswar logo

E-cell IIIT Bhubaneswar

Industry Inspire Talks logo

Industry Inspire Talks

About Startup Grind

This is Startup Grind. We are the world’s largest startup community.

Our Mission

To give startups everywhere the education and opportunities they need to build, grow, and scale their companies.

Our Values

We believe in making friends, not contacts. We believe in giving first, not taking. We believe in helping others before helping yourself.

Tools & Discounts for Startups

Take advantage of resources and offers provided by organizations we know and love, designed to help you navigate the startup journey.

Global Conference

Our annual flagship event in Silicon Valley brings together thousands of startup teams, investors and organizations from all over the world.

Join the Startup Membership

This membership gives you free access to networking, events, mentorship, office hours, and other exclusive opportunities curated by Startup Grind HQ.