- Who: Shefali Vijaywargiya, Brand Manager- Amul Kool
- What: Fireside Chat
- Where: Virtual (link will be emailed)
- When: Sunday, May 16th, from 4:00-5:15 pm(IST)
In this fireside chat with Shefali Vijaywargiya, we'll be talking about the sales and branding approach that she had while developing the Amul kool brand along with the leadership and hustle that she showed to get everything up and running during the pandemic. We'll also be having a discussion about how important the right branding approach is for running a successful business.
Shefali Vijaywargiya is currently working as a Brand Manager at GCMMF Ltd. and handling Amul Kool, Asia’s largest dairy beverage brand with a turnover of 1000 Cr. She’s an MBA from the Institute of Rural Management Anand, India’s premier B-school for rural management.
With over 5 years of experience at Amul in front-line sales and brand management, she was recently recognized by the prestigious Forbes India 30 under 30 list of 2021 in the advertising, marketing, and media category.
Her mantra for the Brand Kool is to focus on innovation in not only futuristic products but also traditional ones. The brand has won many accolades for its innovative range and despite the covid pandemic, the brand launched 32 beverages in the last 12 months comprising of immunity-boosting drinks, milkshakes, lassi, and innovative offerings like panchamrit and first-ever Seltzer in the Indian beverage market.