While watching an advertisement by Hansa Pilsner and SAB beer brand, Miles Kubheka, the founder of the Vuyo’s brand, wondered whether this success story of an entrepreneur who started off with mobile vending units selling boerie rolls, to becoming a world famous yacht owner was actually true. After some research, he realised that Vuyo was a fictional character & saw a gap in the market for what would become an incredibly successful business model.

Kubheka says now they plan to open another restaurant in Bloemfontein in the next two months, to be followed by another in Rosebank, Johannesburg, probably around November.

While getting the business off the ground the “big big dreamer” of an entrepreneur is really thinking big about the business. He started looking for other opportunities to grow his brand. And he has done this by piloting Vuyo’s-branded food carts.

Kubheka approached food retailer Spar and asked if they could partner with them in creating the Vuyo’s carts to sell boerewors rolls in front of their stores. In June last year the partnership with Spar began and Vuyo’s has piloted four food carts of this kind.

But instead of just thinking about his own pocket and the bottom line, Kubheka is also using the opportunity to get other people to be entrepreneurial. He plans, with Spar, to rollout 300 Vuyo’s food carts over the next five years.

While most people looking to become a franchisee often have to pay upfront to do so, Kubheka has quite a different idea. He wants business-minded people to have the opportunity to run their own enterprise, even those entrepreneurs who lack start-up capital.

“We want to be more accessible, even to people who don’t have capital,” says Kubheka “If we see the potential in an entrepreneur we would give them a cart to start running their business.”

But quality assurance is often a concern that prevents many businesses from going the franchise route.

Kubheka is addressing this concern by establishing a team that will manage the carts to ensure that a high standard of quality is maintained across the board.

Like the fictional Vuyo’s in the tv advert, Kubheka seems to be on the way to fulfilling his dream of taking his brand places.