How can industry analysts (such as Gartner, Forrester, IDC) help your startup? The University of Edinburgh examined this question and learned much about the value analysts can provide to startups, best ways to seize the value, and much more. Join this webinar to understand the findings and see the data. Learn how to apply immediately to your business. Led by Robin Schaffer and Chris Holscher, this session will feature an interactive workshop to learn and take action in your startup right away.