Hosted by SheBuilds Product (Product Lab)
In coalition with Boston New Technology, Startup Grind Boston, and StartOut Boston

​Most founders believe they’ll know when they’ve reached product/market fit.

​Early revenue. Pilot agreements. Investor interest. Positive user feedback.
It feels like progress.

​But many of these signals are misleading.

​Startups rarely fail because they lack ambition. They fail because they scale based on false positives.

​In this focused pilot session, we will examine the illusion of product/market fit — and introduce a more rigorous way to diagnose it before hiring, fundraising, or accelerating growth.

​This conversation is grounded in real-world product and go-to-market work across SaaS, health tech, and early-stage B2B environments — where buyer-user dynamics, procurement cycles, and market complexity distort early feedback.

​We’ll explore:

​• Why early traction often produces false confidence
• The difference between usage, engagement, and buying intent
• How healthcare and enterprise environments distort fit signals
• Which metrics matter before you scale team, spend, or roadmap
• How product and go-to-market signals must align before growth

​Speakers

​Shweta Agrawal

​Founder, SheBuilds Product | Co-Director & Chief Product Officer, Boston New Technology

​Shweta Agrawal is a seasoned product leader, startup advisor, and ecosystem builder recognized as one of Boston’s Top 40 Under 40 for her impact in product strategy and community leadership.

​She has worked across enterprise and startup environments globally, advising founders on product validation, go-to-market alignment, and scalable growth. Her work focuses on translating ambiguity into precision — helping founders distinguish real demand from hopeful interpretation.

​Shweta leads the SheBuilds Product initiative and its Product Lab programming, designed to deliver rigorous, experience-driven education for builders navigating high-stakes product decisions.

​Courtney Greenwood

​Founder & Principal, Greenwood Marketing Collective

​Courtney Greenwood is a go-to-market strategist and product marketing leader with over 15 years of experience helping growth-stage companies translate product vision into measurable market traction.

​As founder of Greenwood Marketing Collective, she partners with startups and mission-driven ventures — particularly in health tech and technology sectors — to sharpen positioning, operationalize launch strategy, and build durable market momentum.

​Courtney brings a practical, execution-driven lens to scaling decisions, bridging product clarity with revenue reality.

​Moderator: Steve Vilkas

​Steve Vilkas is an ecosystem builder and operator working closely with founders across product, pitch, and go-to-market strategy. As a leader within the New England ecosystem and beyond, Steve supports entrepreneurs through structured programming, community building, and precision-focused founder development.

​He will guide the conversation and moderate the live Q&A.

​Coalition Partners

​Boston New Technology (BNT)

​One of Boston’s longest-standing founder communities, BNT brings together entrepreneurs, operators, and investors through showcases, pitch practice, and structured programming focused on humanizing technology and elevating real builders.

​Startup Grind Boston

​Part of the global Startup Grind network, SG Boston connects founders to education, mentorship, and global resources through fireside conversations and practical workshops designed to accelerate startup growth.

​StartOut

​A national nonprofit supporting LGBTQ+ entrepreneurs, StartOut provides community, mentorship, and access to capital for underrepresented founders building the next generation of companies.