Steve Blank is a retired serial entrepreneur-turned-educator who is changing how startups are built and how entrepreneurship is being taught. He created the Customer Development methodology that launched the lean startup movement, and wrote about the process in his first book, The Four Steps to the Epiphany. His second book, The Startup Owner's Manual, is a step-by-step guide to building a successful company. Blank teaches the Customer Development methodology in his Lean LaunchPad classes at Stanford University, U.C. Berkeley, UCSF, Columbia University, NYU, the National Science Foundation and the National Institutes of Health. He writes regularly about entrepreneurship at www.steveblank.com.
Join Steve Blank, creator of the Lean Startup movement, as he discusses what inspired the Lean Startup methodology, how and why it works, and how it has changed the way successful startups are built.
The Four Steps to the Epiphany
Steve Blank is a retired serial entrepreneur-turned-educator who is changing how startups are built and how entrepreneurship is taught. He created the Customer Development methodology that launched the lean startup movement, and wrote The Four Steps to the Epiphany. His second book, The Startup Owner's Manual, is a step-by-step guide to building a company. He writes regularly at www.steveblank.com
Steve Blank is a retired serial entrepreneur-turned-educator who is changing how startups are built and how entrepreneurship is being taught. He created the Customer Development methodology that launched the lean startup movement, and wrote about the process in his first book, The Four Steps to the Epiphany. His second book, The Startup Owner's Manual, is a step-by-step guide to building a successful company. Blank teaches the Customer Development methodology in his Lean LaunchPad classes at Stanford University, U.C. Berkeley, UCSF, Columbia University, NYU, the National Science Foundation and the National Institutes of Health. He writes regularly about entrepreneurship at www.steveblank.com.
Join Steve Blank, creator of the Lean Startup movement, as he discusses what inspired the Lean Startup methodology, how and why it works, and how it has changed the way successful startups are built.
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