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Come to the fireside chat and get to know the story of how they build a company producing the finest cycling apparel, with inside knowledge from the Pro peloton, for discerning riders who value cycling as a lifestyle. Their cycling apparel and recycled paper packaging is manufactured sustainably with materials sourced from ecologically responsible producers, and their products are made by human hands.
He is the supervisor throughout the manufacturing process—from the point of a new idea to the finished product. In the pursuit of perfection, his role is to check every detail of their apparel to ensure that their extremely high standards are always met. If he's not in the warehouse, you can find him training or racing.
When he left the professional peloton behind he put all of his efforts into family and business.
At Isadore, he focuses on improving the way they do things. He dedicated his time looking at the numbers side of things, analysing the data and using it to come up with new ideas and strategies.