Content: Autonomous Marketing and the future of Platforms

Anthony Davidson, PhD is VP Strategy at Engag3d and Industry Fellow at the University of Queensland Business School where he also teaches Marketing to executives.

Marketing is hard. Running effective communication with personalised content is time-consuming and expensive. So called automation tools like Hubspot or Infusionsoft don't make it any easier. You still need to painstakingly set up communication sequences that are prone to failure at the slightest setup error. Much like setting up dominos!

Listen to Anthony speak about Autonomous Marketing and the Future of Platforms. This is the future, where the software does the work.

Fireside chat: Ian Reynolds in conversation with Danielle Lewis

Danielle is the Co-Founder & CEO of Scrunch, one of Australia's fastest growing, data-driven Influencer Marketing platforms. Scrunch launched in late 2014, and since then has raised $3MM in capital, built a world-class team and launched a global SaaS platform, setting up HQ in Brisbane, Australia.

The Scrunch platform enables brands and agencies to discover the right Influencers for their campaigns through proprietary influencer audience insights and makes running campaigns quick and easy. Danielle and her team have been proven to be game-changers in the Influencer Marketing world, taking on massive advertising campaigns, collaborating with the likes of NewsCorp, Publicis Mojo, Under Armour, Swarovski, Youfoodz and more.

Danielle has a background in fashion design, blogging and enterprise sales. Ten years ago she started a local Brisbane-based blog while pursuing a career in enterprise sales for Australia's largest telecommunications company. It was through this blog that the world of digital Influencers and their challenges would interest her so much that she threw-in a rising career to pursue the world of technology startups.

Outside of business, Danielle's heart belongs to travel, coffee and her cats Sanchez & Arancini.

Join us for an exciting talk on Autonomous Marketing and the Future of Platforms by Anthony Davidson, VP Strategy at Engag3d, followed by an inspiring fireside chat with Danielle Lewis!