Accelerate digitalisation in the music industry

Friday, June 4, 2021, 7:15 AM – 1:00 PM UTC

Find out what the future holds for the music industry.

Virtual event

About this event

📢Accelerating digital transformation is now essential for your company’s growth 📈🏃🏻‍♂️

To encourage and support you in this process, and to facilitate your access to more business opportunities, we invite you to participate to our brand new series of Startup Grind Events in collaboration with InnovX- BCR, specially designed to boost the digitalization of your organization.

❗️By mixing technology and talent, a company can create innovation, reach advancement in customer experience, and win a competitive edge. Digital transformation can enable growth on the road to a new reality, beyond the immediate impacts of COVID-19.

❗️In just a matter of months, we’ve all adopted virtual and digital services in our day-to-day lives. Now a new reality is taking place, and companies should be able to transform themselves to ensure they are in the best possible position to succeed. Organizations should strengthen their digital strategy, competencies, and resiliency to face the current economic challenges and potential new global threats.

❗️At InnovX- BCR we believe that companies accelerating digital transformation should adopt a growth mindset centered around the customer value proposition to thrive through the new economic reality.

During this event, we will go behind the scenes and find out the challenges of the music field in the digital age. Join us and our guests, in order to dwelve deeper into the future plans and obstacles of this essential industry.

This event is dedicated to all the professionals and experts in the music industry in Romania.

Agenda of the event:

15:00 - 15:05 Intro and Roundtable, Daniel Dumitrescu, Director Startup Grind Bucharest

15:05 - 15:10 Mihai Lazar and Radu Lupescu, Presentation of Soundwaves

15:10 - 15:30 How was the music industry before the Pandemic 

15:30 - 15:45 How the music industry changed in the Covid-19 Pandemic 

15:45 - 16:00 How Soundwaves will change the future of music!

The event will be LIVE on Facebook, on the Startup Grind Bucharest page, and offline in Mindspace Pipera, on the 6th floor.

Check out what happened


  • EDY Chereji


    Head of Marketing & Communication

  • Traian Paicu



  • Olivia Addams

    Awarded Singer


  • Andrew Maze

    Independent DJ and music producer


  • Mihai Lazar


    CEO & CoFounder

  • Radu Lupescu


    COO & Co-Founder


  • Dani Dumitrescu

    Startup Grind Bucharest Chapter

    Chapter Director

  • Diana Dumitrescu

    Startup Grind Bucharest