Dr. Alex Kogan is an academic specializing in big data and positive psychology. He is perhaps best known as the scientist at the heart of the Cambridge Analytica controversy who collected the Facebook data and build the personality models that became a focus of international scrutiny in 2018. In his academic career, Alex has published extensively on the biology of kindness, big data approaches to understanding social connections, and the ingredients of a meaningful life. He received his undergraduate degree at the University of California, Berkeley and a PhD from the University of Hong Kong. He served as an Assistant Professor at the University of Cambridge from 2012 to 2018, where he led the Cambridge Prosociality and Well-being lab. Alex also has experience in entrepreneurship, starting several tech companies.