Dr. Ahmed Farouk wants to improve the health of his fellow Egyptians – the natural way. Struck by the lack of awareness in Egypt about the nutritional aspects of preventing and overcoming diseases, Dr. Ahmed founded Imtenan Health Shop in 2005. Based in Cairo, Imtenan imports, manufactures and sells over 400 natural health products, including health foods, honey-based health products and all-natural dietary supplements. With proprietary retail outlets in Cairo, Alexandria and Assiut, Imtenan is the first Egyptian retail chain to offer health foods and dietary supplements under one roof. As the market for natural food gains traction in Egypt, Dr. Ahmed believes Imtenan Health Shop can grow within the emerging US$140 million market domestic for vitamins and dietary supplements. With over 100 employees, Dr. Ahmed seeks to make natural foods and dietary supplements part of the average Egyptian lifestyle, with his one-stop natural health shop leading the way.