Football in Egypt is like the blood in one's body People are crazy about and this creates a big population that innovators don't wanna miss the opportunity of capturing moneetary value from it... Ranging from Content providers , Football analytics and even clubs we have seen a leap in the industry with millions of egyptian pounds worth investment in that space.
In the Dynamics of Football we will feature some of Egyptian prominent Egyptian innovators in the field to shed some light on how the industry work , where are the areas of innovation and how different business models apply in that space.
Mohamed Eltawila, a renowned sports businessman, is the founder and chairman of Radiant Group. Radiant Group is a sports firm that owns numerous sports properties
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Mohamed Eltawila, a renowned sports businessman, is the founder and chairman of Radiant Group. Radiant Group is a sports firm that owns numerous sports properties but two stand out due to their size and popularity; Premier League club Nogoom FC and Pepsi Schools League. Mohamed started his career as an employee in one of the FMCG that didn’t fulfill his potential. He later decided to get into the advertising industry when he founded Radiant, which started out as an outdoor advertising and TV production firm. In 2002, along with Pepsi and the Ministry of Education, started the Pepsi Schools League. PSLthen later became an iconic project that identified the likes of Mo Salah, Nenny, Ramadan and other superstars. In 2007, he founded Nogoom FC and in 11 years got promoted to the Egypt’s top division football; the Premier League
