Sylvia Gruber is a dynamic and international entrepreneur with a passion to build B2C focused brands in the digital space. She has lived in 7 countries and speaks 4 languages fluently. Sylvia currently runs and co-owns metail24.com, the e-commerce division of 24.com, Naspers. She is also the co-founder and CEO of www.rubybox.co.za which is one of the portfolio companies of www.metail24.com which was created in September 2011, and is one of SA's largest online beauty communities with a TRY - DISCOVER - ENGAGE - BUY model. Naspers made an investment in the business in September 2013.
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