Practical Guide to Starting a Business in SA with Fred Roed (Heavy Chef)

Jun 5, 2019, 3:30 – 6:30 PM

Cape Town

Workshop 17, 17 Dock Road, V&A Waterfront, Cape Town, 8002

Startup Grind is proud to host Fred Roed the CEO of Heavy Chef Ltd, a platform that offers education for entrepreneurs. The name ‘Heavy Chef’ comes from the saying never trust a skinny chef and aims to celebrate the ‘people that eat their own food’ as they believe it is important to learn from those who are doing the work. Heavy Chef holds monthly tech and leadership events in SA.

In-person event

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About this event

Startup Grind is proud to host Fred Roed the CEO of Heavy Chef Ltd, a platform that offers education for entrepreneurs. The name ‘Heavy Chef’ comes from the saying never trust a skinny chef and aims to celebrate the ‘people that eat their own food’ as they believe it is important to learn from those who are doing the work. Heavy Chef holds monthly tech and leadership events in SA.

Fred was the co-founder and former CEO of digital transformation agency World Wide Creative, with clients such as Hyundai, Jaguar / Land Rover, City of Cape Town, Rand Merchant Bank, Vodafone, Virgin Mobile and The Foschini Group. Fred is obsessed with brand strategy and digital media. His first business was a failure and landed him in severe debt in his mid-twenties. His second business, World Wide Creative, grew to be one of South Africa’s foremost creative agencies and was sold to Saratoga Software.

Fred was Head of Agencies at the Interactive Advertising Bureau SA and was awarded “Best Individual Contribution to the South African Digital Industry” in 2015. Fast Company Magazine named him one of The Top 100 Creative People in Business. Fred is the author of the book “The Heavy Chef Guide To Starting A Business In South Africa, a practical guide to succeeding at startups.” Fred is also pretty sure he saw Elvis Presley once, at the Pick n’ Pay in Tableview.

Check out what happened

Speaker

  • Fred Roed

    Heavy Chef Ltd

    CEO

When

When

Wednesday, June 5, 2019
3:30 PM – 6:30 PM UTC

Agenda

Networking and Food
Fireside Chat
Networking

Host

  • Sandras Phiri

    Pranary

    CEO

Organizer

  • Brian Mlambo

    Akha Ventures

    CEO & Founder

Partners

Africa Trust Academy logo

Africa Trust Academy

Pine3 Marketing logo

Pine3 Marketing

SirFruit3 logo

SirFruit3

Ventureburn logo

Ventureburn

Work & Co logo

Work & Co

Silicon Cape logo

Silicon Cape

Lula logo

Lula

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