Ego Iwegbu is the founder and CEO of MSLondon Cosmetics. MSLondon is a clean-beauty mineral cosmetic brand. Ego is a passionate beauty entrepreneur who opened her first salon on London's Oxford Street in 1999 and went on to own 7 salons in Selfridges and Topshop. She has setup beauty counters for large brands in the UK and South Africa including Revlon, Bourjois, London Fashion Week, Crabtree & Evelyn and Superdrug.

Ego has grown MSLondon from packaging jars on her dining-room table to retailing through big formal retailers such as Woolworths and Superbalist.

Ego has a degree in Mathematics and is the author of two salon business books. She lives in Johannesburg, South Africa with her two sons.

Join us at this virtual fireside chat to discuss the future of cosmetics and salons.