Creating an algorithm for the stock market to win Goldman Sachs Portfolio Challenge, selling her first marketing plan to Prudential, becoming a founding employee of FINRA, authoring the first-ever African American Financial Experience study, inventing the top financial literacy product in the world, and being named the “Next Steve Jobs” by Forbes – all by age 30, Angel Rich has earned the title Wealth Pioneer.
In 2009, Rich became a Global Market Research Analyst for Prudential Financial. While there she conducted over 70 financial behavior studies including the Obama’s Veterans Initiative. During her final year at Prudential, she helped the company’s Annuities division grow from #16 in Service to #4, helping the company save $6 billion.
After leaving, Rich founded The Wealth Factory with a mission to provide equal access to financial literacy across the world. Today her company designs WealthyLife financial literacy education technology games. The online games are supported by financial curriculum, programming, and activities, walking people from birth to retirement in 12 subjects.
The first game released is titled CreditStacker. This match-three game, like Candy Crush, allows users to swap colored pieces representing the 5 major credit types, to pay off debt, achieve a high credit score, and learn from the multiple-choice questions. It has been named the best financial literacy product in the country by The White House, Department of Education, and JP Morgan Chase.
In August 2017, the company launched the full product version of CreditStacker, exceeding 200,000 downloads in 60 countries in 21 languages in two weeks. Google named it one of the Top 10 Apps in the world of 2017.
The Wealth Factory’s goal is to transform financial marketing to financial education while reducing poverty, increasing financially savvy citizens, raising financial product ownership, and building better financial ecosystems.
That year, Rich also released her first book – The History of the Black Dollar – with the foreword written by Dr. Maya Rockeymoore. The book takes readers on an economic journey through history to depict the major milestones, historic figures, and upcoming leaders.
She was also named Hamptonian of the Year and became a proud member of the 2016 HBCU 30 Under 30, Hampton 40 Under 40, and Google Top 30 Black Female Founders.
In 2018, the United Nations named her one of the Top 100 Most Influential People in the African Diaspora and one of five Icons. She is most proud to be named an Ambassador of AT&T and receive recognition with an honorarium from the Sandy Spring Slave Museum as an historic figure.