Bootstrapped and Booming: GreenRope CEO Lars Helgeson Dishes on the Startup Journey

May 27, 2021, 10:00 – 11:00 PM

Lars Helgeson has been in the SaaS space for decades, hitting the market in the earlier part of the millennia with one of the first email services providers, CoolerEmail. From there, Lars only went up. Between writing "CRM for Dummies" and bootstrapping another killer SaaS product to over 2.5+ million with GreenRope, Lars has a lot of wisdom to offer an audience about organic growth and scale.

Virtual event
Fireside Chat

About this event

"Being entirely bootstrapped has been a challenging feat, as we compete head-to-head with companies like Salesforce, Oracle, Microsoft, and Hubspot. Despite those companies having received tens or hundreds of millions of dollars in funding, we continue to grow and provide better value to our customers. This didn’t happen by accident. Our dedication to serving our customers is what sets us apart and what fuels us."

If you're not familiar with the term bootstrapping, we'll put it to you simply: that's yo' money.

Growing a business is hard enough even with VC funding, now try building one without investors. Well, that's exactly what Lars Helgeson did. Twice.

After powering through the book “Teach Yourself CGI Programming In A Week” in 1997 and working with a man who would become his business partner for the next 15 years, Lars began his journey into the tech space. Through many ups and downs and the creation of one of the world's first email providers, CoolerEmail, the fruit of his labor was sweetest when he developed GreenRope, a cloud-based platform that simplifies and consolidates a company's sales, marketing, and operations in 2010. 

"Not every idea we had came to fruition, but each try brought us closer to the platform that evolved into GreenRope, our flagship CRM and marketing automation platform."

In Lars own words, building GreenRope was "by no means easy." But that didn't stop this entrepreneur from bootstrapping a successful SaaS company to 2.5+million. And today, GreenRope is an ever-evolving, ever-improving system built around meeting the specific needs of customers, providing them the most stable, powerful, and broad capability of any CRM on the market with world class customer service. GreenRope is in use by thousands of businesses in over 40 countries, from solopreneurs to large organizations. In 2017, Lars wrote CRM for Dummies, a guidebook dedicated at teaching people how to use CRM to manage and grow their business under the globally acclaimed "For Dummies" brand. And now he's coming to share his wisdom with us to take your business to the next level.

Whether you're building a tech company or launching a flower shop, the lessons Lars has to offer about building a product that customers love, organic growth and out of the box thinking are powerful enough to alter the way you do business today. Join us on Thursday, May 27, 2021 at 3pm PT / 4pm MT / 5pm CT / 6pm ET as Lars gives the powerful scoop on his journey for Startup Grind.


Check out what happened


  • Lars Helgeson


    Founder & CEO


  • Ilma Tiki

    The Remote Company


  • Elaine Swann

    Elaine Swann Enterprises, LLC


  • Owen Video

    The Videospot & BizTube Academy


  • John Sanders


  • Kelly Bagla

    Bagla Law


  • James Oliver Jr.

    ParentPreneur Foundation


  • Stephanie Barneburg

    Sparkle Freshness




Thursday, May 27, 2021
10:00 PM – 11:00 PM UTC


Fireside Chat
Prizes & Giveaways


  • Alexandra Renée Poelstra


    Chapter Co-Director

Global sponsor

Dell Technologies logo

Dell Technologies


John Sanders logo

John Sanders




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