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When creating your startup’s online presence, it’s essential to understand the vital role that content marketing plays. From blog and social media posts, to videos, and press releases – good content lasts forever and can do wonders for your SEO. So, how can startups create content that scales on every growth channel? Director of Marketing at HubSpot for Startups, Amanda Sibley, will share the benefits of creating and distributing valuable, relevant, and consistent content. She’ll discuss how this cost-effective alternative to traditional marketing can differentiate a startup’s brand and build authority, reputation, and a voice of influence. Amanda will also share how emerging technologies, such as AI and automation, can help improve your startup’s content curation.
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Director of Marketing
Amanda Sibley is the Director of Marketing for HubSpot for Startups, where she drives the marketing strategy that helps thousands of startups grow better every year. Previously, Amanda managed the HubSpot demand generation team, generating new leads for the HubSpot sales team through all inbound marketing channels. Amanda also ran the co-marketing team and paid marketing, which is responsible for creating new relationships with content partners while strengthening relationships with current partners of HubSpot in order to generate leads. She is a regular contributor to the HubSpot marketing team blog and creator of ebooks, where she write about topics including PPC, online advertising, Facebook marketing, and social media marketing. Amanda is also an active member of the startup community and regularly mentors early stage startups.
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