Conversation with Nir Eyal, Best-Selling Author of Hooked and Indistractable

Thu, Oct 29, 2020, 7:00 AM (GMT+8)

About this event

Nir Eyal is the author of two yellow books on the shelf today. He is an author having reached National and Wall Street Journal Best-Seller status.

The first of the two we will discuss at this event resides at the offices of Facebook, Google, Paypal, and Slack, and Microsoft CEO, Satya Madella, recommended it to all of the company's employees. Hooked - How to Build Habit-Forming Products gives product creators large and small an inside look at the psychology behind the apps that we use every day, and how to replicate the same methodologies. -- for societal good.

We will discuss, in brief, the Hook Model and each of its four steps: Trigger, Action, Variable Reward, and Investment and how startups may implement this into their new products. The incredibly powerful structure that Nir exposes here can be directly applied to many types of products.

Eyal's most recent book, Indistractable - How to Control Your Attention and Choose Your Life, is aimed at the user of these incredibly hard-to-put-down products. By design, our devices and the engines within them are built in such a way that makes them difficult to overcome.

In the latter portion of this chat, we will learn about traction and DIS-traction, the difference of an internal and external trigger (what's happening around us or within us that drives us to the screen), how to master our own psychology, and "hack back" our own apps and devices so that we can use them as we wish, not when large companies want us to. Those who allow technology to control their every moment will not live the life they wish to lead, simply because of the constant DIS-traction caused.

As entrepreneurs, product leaders, and consumers alike, we're highly confident that you will find this talk a great use of time. If not for your business, tune in for yourself. 


  • Nir Eyal

    Nir Eyal

    Author, Hooked

    Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: Ho...

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  • Panelists


    • Rafael Carbone

      Rafael Carbone

      Startup Grind


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    • Salvador Molina

      Salvador Molina

      Startup Grind


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    Thursday, Oct 29
    7:00 AM - 10:00 AM (+08)

    Brought to you by

    • Justin Fodor

      Justin Fodor

      Prosper Points &

      Founder / CEO

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    • Luca Albertinazzi

      Luca Albertinazzi

      Startup Grind Stgo


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    Brought to you by

    • Paula Bernasor

      Paula Bernasor


      Startup Grind Cebu Director

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