Conversation with Nir Eyal, Best-Selling Author of Hooked and Indistractable

Oct 28, 2020, 11:00 PM – Oct 29, 2020, 2:00 AM

Startup Grind Cebu together with Startup Grind Chile is happy to bring you Nir Eyal for this month's fireside chat. Nir Eyal is National and Wall Street Journal Best-Seller author of Hooked and Indistractable. We will discuss, in brief, the Hook Model, this incredibly powerful structure where he exposes how this model can be directly applied to many types of products.

Virtual event

About this event

Nir Eyal is the author of two yellow books on the shelf today. He is an author having reached National and Wall Street Journal Best-Seller status.

The first of the two we will discuss at this event resides at the offices of Facebook, Google, Paypal, and Slack, and Microsoft CEO, Satya Madella, recommended it to all of the company's employees. Hooked - How to Build Habit-Forming Products gives product creators large and small an inside look at the psychology behind the apps that we use every day, and how to replicate the same methodologies. -- for societal good.

We will discuss, in brief, the Hook Model and each of its four steps: Trigger, Action, Variable Reward, and Investment and how startups may implement this into their new products. The incredibly powerful structure that Nir exposes here can be directly applied to many types of products.

Eyal's most recent book, Indistractable - How to Control Your Attention and Choose Your Life, is aimed at the user of these incredibly hard-to-put-down products. By design, our devices and the engines within them are built in such a way that makes them difficult to overcome.

In the latter portion of this chat, we will learn about traction and DIS-traction, the difference of an internal and external trigger (what's happening around us or within us that drives us to the screen), how to master our own psychology, and "hack back" our own apps and devices so that we can use them as we wish, not when large companies want us to. Those who allow technology to control their every moment will not live the life they wish to lead, simply because of the constant DIS-traction caused.

As entrepreneurs, product leaders, and consumers alike, we're highly confident that you will find this talk a great use of time. If not for your business, tune in for yourself. 

Check out what happened


  • Nir Eyal

    Author, Hooked


  • Luca Albertinazzi

    Startup Grind Stgo


  • Corey Hart

    Startup Grind

    Chapter Director

  • Marcel Barascout


    Host | Founder

  • Martin Moscosa

    Director & Entrepreneur

  • Kenneth Ip

    Startup Grind Richmond

    Chapter Director

  • Cristian Ranallo


    Business Innovation Manager


  • Rafael Carbone

    Startup Grind


  • Salvador Molina

    Startup Grind




October 28 – 29, 2020
11:00 PM – 2:00 AM UTC


11:00 PMNetworking
12:00 AMFireside Chat with Nir Eyal
1:00 AMQ & A Session
1:30 AMAfter Party


  • Justin Fodor

    Prosper Points &

    Founder / CEO

  • Luca Albertinazzi

    Startup Grind Stgo



  • Benjamin Claeys


    Chapter Director

  • Joanna Paula Mariblanca

    Chapter Co-director

About Startup Grind

This is Startup Grind. We are the world’s largest startup community.

Our Mission

To give startups everywhere the education and opportunities they need to build, grow, and scale their companies.

Our Values

We believe in making friends, not contacts. We believe in giving first, not taking. We believe in helping others before helping yourself.

Tools & Discounts for Startups

Take advantage of resources and offers provided by organizations we know and love, designed to help you navigate the startup journey.

Global Conference

Our annual flagship event in Silicon Valley brings together thousands of startup teams, investors and organizations from all over the world.

Join the Startup Membership

This membership gives you free access to networking, events, mentorship, office hours, and other exclusive opportunities curated by Startup Grind HQ.