Jenna, Tanner, and Austin are not only the founders of Free Fly, they are family. They quit their jobs to build a new kind of family business where they could focus on what matters — adventures outside with family and friends.

After spending 18 months researching fabrics to achieve the right balance between comfort, stretch, and versatility, they discovered bamboo. By combining the incredible comfort of bamboo with a touch of quick-dry material (their “secret sauce”) Free Fly was born.

10+ years later, the company is firing on all cylinders, scaling the team, growing revenue, and experiencing all the ups and downs of entrepreneurship.