Startup Grind Charleston hosts Jason Burke (Founder of The New Primal)

Mar 16, 2021, 9:00 – 10:30 PM

Join us on Tuesday, March 16th to learn how Jason's eye for opportunities turned his personal snack making into a national food brand. As the Chief Hunter Gatherer of The New Primal, Jason had a lot to learn early on in an industry that was entirely new to him and his team. He'll share some lessons learned around innovating with intention and raising capital to scale (and survive) in food retail.

Virtual event

About this event

Jason Burke is the Chief Hunter Gatherer and Founder of The New Primal, which aims to offer irresistible ways to get more hands in the kitchen and faces around the table.

Jason left his full-time job in 2012 to start his beef jerky company after seeing his homemade desk drawer snack gain more and more traction among his co-workers as their jerky orders increased over the years. While The New Primal isn't Jason's first company, this was his first time venturing into the food retail industry and there were plenty of lessons to learn.

He realized that in order for his company to move forward in this vertical, he needed to raise some money and figure how how to scale operations. By 2015, The New Primal reached $1 million in sales and later on expanded their product offerings beyond beef jerky.

Today, The New Primal is the number one selling BBQ sauce, meat sauce and marinade and number two selling meat snack in Whole Foods, with over 30 products available on shelves across the nation.

Join us at 5 PM EST on Tuesday, March 16th to hear more of Jason's story.

Check out what happened



Tuesday, March 16, 2021
9:00 PM – 10:30 PM UTC


Speaker Intro
Fireside Chat


  • Jeremy Berman



  • Robert Huffman


  • Mike McGee

    Mugsy Jeans


Global sponsor

Dell Technologies logo

Dell Technologies

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