How to Create a Sales Strategy That Actually Works with Jeffrey Gitomer

May 30, 2018, 10:00 PM UTC – May 31, 2018, 1:00 AM UTC

It doesn't matter how great your product is if no one buys it, right? Enter Jeffrey Gitomer, AKA The King of Sales. Jeffrey is a New York Times best-selling author, professional speaker, podcaster and creator of the Gitomer Learning Academy. Jeffrey Gitomer has become a world-renowned sales legend, with powerhouse clients including BMW, Coca-Cola, Verizon, Wells Fargo, IBM, and the New York Post.

About this event

"There is no prize in sales for second place. It's win or nothing. The masters know this and strive for - they fight for - that winning edge." — Jeffrey Gitomer

It doesn't matter how great your product is if no one buys it, right? Enter Jeffrey Gitomer, AKA The King of Sales. Jeffrey is a New York Times best-selling author, professional speaker, podcaster, and creator of the Gitomer Learning Academy. Boasting powerhouse clients including BMW, Coca-Cola, Verizon, Wells Fargo, IBM, and the New York Post, Jeffrey Gitomer has become a world-renowned sales legend, speaking and hosting sales and personal development seminars around the globe.

Jeffrey Gitomer is the author of The New York Times bestsellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. Most of his books have been number one best sellers on, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, The Little Teal Book of Trust, Social BOOM!, The Little Book of Leadership, and the 21.5 Unbreakable Laws of Selling. Jeffrey’s books have appeared on major best-seller lists more than 750 times and have sold millions of copies worldwide.

Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and virtual training programs on selling, YES! Attitude, trust, customer loyalty, and personal development.

Check out Jeffrey's upcoming Sales Leadership & Sales Mastery event in Charlotte June 14-15 at the Mint Museum Uptown. 

BIG CORPORATE CUSTOMERS. Jeffrey's customers include Coca-Cola, US Foodservice, Caterpillar, BMW, Verizon, MacGregor Golf, Hilton, General Motors, Enterprise Rent-A-Car, AmeriPride, NCR, IBM, Comcast Cable, Time Warner, Liberty Mutual, Principal Financial, Wells Fargo Bank, BlueCross BlueShield, Carlsberg, Mutual of Omaha, AC Neilsen, Northwestern Mutual, Church Mutual Insurance, MetLife, Sports Authority, GlaxoSmithKline, The New York Post, and hundreds of others.

IN FRONT OF MILLIONS OF READERS EVERY WEEK. Jeffrey's syndicated column, Sales Moves, appears in scores of business journals and newspapers in the United States and Europe, and is read by more than four million people every week.

ON THE INTERNET. Jeffrey’s website,, gets thousands of hits per week from readers and seminar attendees. His state-of-the-art presence on the web and e-commerce ability has set the standard among peers, and has won huge praise and acceptance from customers. Jeffrey's blog, is another free resource for sales and personal development information.

BUSINESS SOCIAL MEDIA. Keep up with Jeffrey and his social media presence on Facebook, Twitter, LinkedIn, and YouTube. New ideas, events, and special offers are posted daily. With more than 1 million social media followers, and more than four million YouTube views, Jeffrey has built a groundswell of attraction and engagement.

GITOMER CERTIFIED ADVISORS. Jeffrey licenses his classroom workshop training and virtual training to sales professionals around the globe. For more information, please visit

ONLINE SALES AND PERSONAL DEVELOPMENT TRAINING. Gitomer Learning Academy is all Jeffrey, all the time. Gitomer Learning Academy contains amazing interactive video courses based on Jeffrey’s thirteen best-selling books with interactive questions, 25+ webinars, and hours of Jeffrey’s real-world practical sales information, strategies, and ideas. It starts with a skills-based sales assessment and then offers an interactive certification course. This amazing sales tool will rate your sales abilities and explain your customized opportunities for sales knowledge growth. The online academy is available 24/7/365 on your any device. It is continually updated as Jeffrey records new video lessons and content. It’s ongoing sales motivation, sales reinforcement, and personal inspiration with the ability to track, measure, and monitor progress and achievement. The minute you read, watch, or listen to any of Jeffrey’s content, you can put it into immediate action and use it on your next sales call. Gitomer Learning Academy is innovative. Gitomer Learning Academy is effective. Go to for ongoing sales motivation and personal inspiration.

SALES CAFFEINE. Jeffrey's weekly e-zine, Sales Caffeine, is a sales wake-up call delivered every Tuesday morning to more than 250,000 subscribers, free of charge. Sales Caffeine allows Jeffrey to communicate valuable sales information, strategies, and answers to sales professionals on a timely basis. You can subscribe at

SELL OR DIE PODCAST. Jeffrey Gitomer and Jennifer Gluckow share their sales and personal development knowledge in their weekly podcast, Sell or Die. In today's world of constant change there is still one constant, you're either selling or dying. Tune in on iTunes or your favorite podcast app – just search for Sell or Die.

AWARD FOR PRESENTATION EXCELLENCE. In 1997, Jeffrey was awarded the designation of Certified Speaking Professional (CSP) by the National Speakers Association. The CSP award has been given fewer than 500 times in the past 25 years and is the association's highest earned award.

SPEAKER HALL OF FAME. In August, 2008, Jeffrey was inducted into the National Speaker Association’s Speaker Hall of Fame. The designation, CPAE (Counsel of Peers Award for Excellence), honors professional speakers who have reached the top echelon of performance excellence. Each candidate must demonstrate mastery in seven categories: originality of material, uniqueness of style, experience, delivery, image, professionalism, and communication. To date, 191 of the world's greatest speakers have been inducted including Ronald Reagan, Art Linkletter, Colin Powell, Norman Vincent Peale, Earl Nightingale, and Zig Ziglar.

Check out what happened



May 30 – 31, 2018
10:00 PM – 1:00 AM UTC


10:00 PMMeet & Greet over Drinks and Dinner
11:00 PMFireside Chat w/ Jeffrey Gitomer
11:45 PMQ&A w/ Gitomer
12:00 AMNetwork w/ Gitomer and Guests