Harry Gottlieb founded Jellyvision in 1989. The company had a different name then, and the international headquarters was in his bedroom, in the corner, over by the closet. Since that time, Jellyvision has expanded into employee communications, making learning and decision-making delightful for scores of people at big companies like, say, Adobe, Comcast, Aetna, and Best Buy. In 2009, employee benefits caught his eye—because, well, it seemed so confusing and boring at the same time (and for Harry, that’s sort of a turn-on…in a “My Fair Lady” kind of way, if you get my drift)—which inspired the birth of ALEX®. Today, companies with more than 14 million total employees use ALEX, something Harry attributes to an ability to take the mystery out of complicated benefits details and give employees personally relevant information they can use to select their best-fit plans.