Kristi Ross is the co-CEO and President of dough, Inc., which includes tastytrade, the fastest growing
online financial network and dough, a highly visual platform that makes investing interactive, educational
and mobile. Previously, Ms. Ross was the CFO of thinkorswim where she led numerous mergers,
acquisitions and integration. thinkorswim sold to TD Ameritrade for $750M in 2009. Prior to thinkorswim,
Ms. Ross was CFO of Automated Trading Desk Specialists, a stock specialist on the Chicago Stock
Exchange (CHX). Ms. Ross started her career in public accounting, specializing in financial services
industry clientele including individual traders, proprietary, market makers, specialists, discount brokerage
and advisory firms. She is also a certified public accountant and has been in and around the trading
business for more than 20 years.
As co-CEO and President of dough, Inc., Ms. Ross has been honored as the Illinois Technology
Association CityLights’ Prominent Tech Woman, the Moxie Awards’ Woman in Tech, Entrepreneur of the
Year by Ernst & Young, and has been named to Crain’s Chicago’s Tech 50, the Techweek 100 list and
Chicago Business Journal’s Women of Influence list. Ms. Ross has spoken at Chicago Ideas Week,
Techweek, Ms. Tech and Woman 2.0, and has been featured by prominent publications such as Fortune,
Chicago Tribune, and Crain's Chicago.