- About Us
As the Founder of Simple Mills, Katlin is at the forefront of a clean food movement that is shaping the next generation of natural foods. Named to the Forbes 30 Under 30 Class of 2017, Smith launched Simple Mills in 2013 to provide a cleaner alternative to the natural baking mixes then on the market. Today, Simple Mills ranks as the #1 fastest-growing natural baking mix and cracker brand.
Who: Katlin Smith, Founder & CEO of Simple Mills
What: Crackers & Baking Mixes: The Secret Behind Simple Mill's Success
Where: Industrious - Fulton Market 171 N Aberdeen St., Suite 400, Chicago, Illinois, 60607
When: May 16th from 6-8:30 pm
What Else: Eats & Treats Provided
Musical Guest & Live Performance: Murad, an Armenian-American recording artist currently working on her debut album slated for summer 2019 release.
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Our monthly fireside chat provides ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead.
Katlin Smith is the Founder and CEO of Simple Mills, a Chicago-based company at the forefront of a clean food movement that is shaping the next generation of natural foods. Named to the Forbes 30 Under 30 Class of 2017, Smith launched Simple Mills in 2013 to provide a cleaner alternative to the natural baking mixes then on the market. Today, despite a crowded market space with long-established competitors, Simple Mills ranks as the #1 fastest-growing natural baking mix and cracker brand. Additionally, Simple Mills ranks as the #1 natural baking mix, the #1 natural cracker, and #2 natural cookie by dollar sales, according to SPINS syndicated data.
Simple Mills products are currently distributed in more than 16,000 conventional and natural grocery stores including Whole Foods, Sprouts, Target, Kroger and Safeway as well as through Amazon and Thrive Market. All products are free of gluten, grain, dairy, soy, GMOs, excessive sugar, and artificial flavors and fillers, addressing consumer concerns about food sensitivities and the safety of the food supply chain. The current lineup includes baking mixes, frostings, almond flour crackers, sprouted seed crackers and ready to eat crunchy cookies.
Smith is a former Deloitte Consulting management consultant, winner of the University of Chicago’s Booth School of Business New Venture Challenge, and a columnist for Inc. magazine.
Murad is an Armenian-American recording artist currently working on her debut album with Jaabu Music Group which is slated for summer 2019 release. Born and raised in Kansas City, Missouri, Murad began singing and playing guitar at the age of 11. Seeing how talented she was, her parents further exposed her to music by placing her in modern style singing and classical voice lessons, all of which influenced her development. She continued pursuing her musical interests by studying at Missouri Fine Arts Academy as a teen where she further learned about herself as a musician while meeting other young and inspiring artists. She moved to Chicago in 2014 to study audio engineering at Columbia, completing a Bachelor’s Degree in Audio Sound Design and Production.
Murad's untitled album expresses the journey of a woman finding her self and her voice both personal and within the music industry. It is for all people who have felt lost and have needed to rediscover their own confidence again.