Jeff Weedman serves as CEO of Cintrifuse, a newly formed not-for-profit aimed at fostering innovation growth by supporting high growth-potential startup companies.Cintrifuse, launched in summer 2012 and based in Cincinnati, aims to provide startups with a web of support including access to innovation-business incubators, investment funds and regional intuitional assets. Cintrifuse was formed by Cincinnati’s top business leaders with the goal of making the country’s “middle-coast” corridor a magnet for start-up companies, driving economic growth and innovation success. Jeff leads the new company, as an Executive on Loan from Procter & Gamble, the world’s largest consumer packaged goods company. At P&G, Jeff served as Vice President of Global Business Development, responsible for delivering external innovation partnerships across P&G and around the world – partnerships that delivered billions of dollars toward P&G’s annual sales growth. Jeff’s team managed acquisitions, divestitures, joint ventures, equity investments, technology/trademark/know-how licensing, outsourcing and P&G’s global Open Innovation efforts (Connect+Develop).