Everyone who meets Rio Paul in person finds one thing undeniable; the man knows his craft! Rio has been a scholar of the fashion industry for quite some time now. From watching his very fashion sensible parents as a kid, to interning with the biggest names in Tanzania's fashion industry while still in high school, to writing and editing popular fashion blogs and magazines, to being the curator and host of various international fashion events, to launching his own lines of shoes, clothes, bags and hats, and successfully launching his new shoe line exclusive to Jumia Tanzania, the online store... Rio Paul seems to be a master at doing it all... and all the while keeping up with studies! So what does it take to make it in the fashion industry? What kind of dedication does it take master this craft? What kind of discipline do you need to be able to balance school and fashion? What kind of entrepreneurship skills drives this highly competitive world of style, culture and art? Where does one get the will power to ensure the spring collection clothes and shoes are released on time and still hand in the university assignment when it's due? At almost 22 years of age, Rio seems to have discovered the secret. Demanding only the best from himself and everyone who has the chance to work with him seems to come effortlessly. The hard work he puts in coupled with impeccable fashion sensibilities have allowed so many of his clients to shine in the spotlight. His fashion business not only provides employment opportunities to so many in the industry, but also presents the gifts of his considerable skill, experience and taste to so many Tanzanians. And he's only just getting started... Rio insists that fashion is a business. To succeed in it you have to see past the glamour and flare, and into the business engine that drives this global industry. Clearly, he seems to have mastered this concept. We're lucky to have him share his insights on Startup Grind. Don't miss out.