To mark our 4 year Startup Grind Dar es Salaam anniversary, we are kicking off a  series of fireside chats dubbed 'The Startup Path' that walks us through the first exciting yet terrifying few months/years of building a startup, step by step.

First up, is Ona Stories, a Tanzania-based storytelling house that produces Africa-first, mobile-first, video-first content. Ona is pioneering the field of immersive storytelling in Tanzania through virtual reality (VR), augmented reality (AR) and a range of 360 visual content (360 live streaming, underwater 360, 360 drone filming and animation). Ona also works with businesses to create immersive brand messages.

Before founding Ona stories, both Tulanana and Princely, co-founders at Ona Stories had good jobs in reputable organisations that they resigned from, to build a tech startup.

Tulanana and Princely will walk us through their planning process before the decided to take The Leap of Faith into tech entrepreneurship.